for Love & Lemons

Fall 2019, Victoria's Secret announced their collaboration with LA based lingerie company for Love & Lemons.

The woman-owned and women-led business developed a capsule collection for Victoria's Secret which was launched in unique, branded, shop-in-shop experiences in the company's flagship stores in New York and London. Through strong collaboration with the client, the design team created unique techniques to communicate the brand's message and emulate the essence of the collection - from window story-telling through highlighting the brands identity and continuing that movement into the grand hall all emulating the visual storyline with environmental graphics and fixtures.