CRAIG VICTOR THOMAS

Craig Victor Thomas' collection consists of design projects from his many years of working in corporate retail. Each project showcases his unique style and attention to detail and as a designer, he strives to create spaces that are both functional and beautiful.

He is experienced in understanding brand identities, target audiences, and values while analyzing space, layout, and identifying areas where environmental graphics can enhance the experience. By generating design concepts that align with the identity and marketing objectives for signage, wayfinding, and decorative elements, he aims to polish the proposed rough sketches and digital mock-ups to visualize concepts and experimenting with different styles, colors, and materials. He enjoys collaborating with clients and cross-functional partners to gather feedback and ensure alignment with the marketing strategy. In effect, he focuses determining the materials and production methods for execution whilst considering cost, durability, and sustainability.